Tennessee Realtor State Practice Exam

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When drafting marketing materials, what must Percy and Jackson include?

Only their personal names
Team name and brokerage firm name
Contact information of previous clients
Details about open house events

The correct answer is: Team name and brokerage firm name

In the context of drafting marketing materials, it is essential for real estate agents like Percy and Jackson to include their team name and the brokerage firm name. This inclusion is necessary to ensure compliance with real estate regulations, which typically require that marketing materials clearly identify the affiliated brokerage. This practice protects consumers by providing transparency about who is representing them in real estate transactions and helps to establish the credibility of the agents and their team. In addition, including both the team name and brokerage firm fosters brand recognition and promotes the overall reputation of the brokerage, which can have a positive impact on the team's marketing efforts. This is critical in establishing trust and professionalism within the industry. Therefore, this option reflects the legal and ethical standards that guide real estate marketing practices.