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What must be included in your print advertising to avoid regulatory issues in Tennessee?

  1. License number only

  2. Name and number of your brokerage

  3. The listing price of the property

  4. Your personal contact information

The correct answer is: Name and number of your brokerage

In Tennessee, to comply with regulatory advertising requirements, it is essential for real estate agents to include the name and number of their brokerage in any print advertising. This is designed to ensure transparency and accountability in real estate transactions. Including the brokerage’s name and number helps to protect consumers and assures that they can easily identify who is responsible for the advertisement, which is key in maintaining standards within the industry. While other options like showing your personal contact information or listing price may provide helpful information to potential clients, they do not address the specific requirement set by Tennessee regulations for print advertising. Including just a license number or personal contact details does not convey the necessary identification of the brokerage, which is central to the responsible practice in real estate. To promote clarity and professionalism, it is vital that agents follow the rules regarding brokerage identification in all advertising materials.